Love things that are not routine, not standard, don't conform. Always in the mood to try out new ways of living.

Tuesday, October 6, 2009

Presenting French Cuisine

We were commissioned by Swissotel Singapore to produce this promotional clip for Andre. Poached all the way from France, he is the one of the top chefs on the 71st floor of Swissotel SG (no pun intended!).

After working with Andre closely for the few weeks (and having tasted his creations), we wouldn't call him a chef. To us, he is a food artist. The menu at Jaan is solely his creation. From conceptualization to the presentation, he is the brain behind it all. And the menu can change without notice! Andre creates the menu according to the ingredients he has on that day. His loyal fans often leave it to him to whip up a full course dinner on the spot! Imagine the exhilaration of not knowing what you'll be having for dinner, but knowing that what comes out of the kitchen is definitely top-notch French cuisine!

Some says he is temperamental and demanding, but we found him rather nice and soft. Perhaps it is because we are not working under him? We even saw the occasional boyish side of Andre during the shoots! And he knows exactly what he wants for the video (he even drew us the storyboard during the consultations!). But it wasn't difficult for us to pre-vision the shots exactly the way he wanted. I guess we can communicate well.

Total amount of HD footage gathered for this 2.5 min clip = 2.5 hrs. Whoa!

We used the Sony FX1E (with Brevis and nikon 50mm F1.8, 100mm F1.8), Sony Z7P, and Canon 5DMkII with 50 mm F1.8 for the shoot.

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